What’s in a label?


How often do you find yourself staring at a selection of wine bottles in a supermarket, not really knowing which one to choose? And, how often do you then find yourself choosing the bottle with the label that you like most? If that sounds familiar, then you are not alone.

Recent studies have found that the label is a major factor in the choice of a wine. Those who know about wines will pay more attention to the region that the wine is from, or the information provided on the back of the bottle. However, when your knowledge in these areas isn’t as strong, a label which appeals to you or makes the wine seem classier or more expensive can sway the decision. When choosing a wine to take someone’s house, a bottle with a label that makes it look more expensive than it is, often comes out as the winner. People associate high-end vintages with simple uncluttered designs, therefore more expensive wines tend to have a single colour background with only a simple logo. Actually not always the case at all.

The colours used can also help people know what flavours to expect, for example red indicates berries, yellow is buttery and green implies tropical flavours. Although you might not even realise you are taking in these messages from a wine label, they may subconsciously affect your decision. It can be argued that millennials are more drawn to labels with a modern style or twist, and are put off by the traditional sketched picture of a Chateaux or vineyard. However, those of older generations find a reassuring sense of quality in the traditional style labels. There is a fine line in the decoration of a label, anything too risky and shops will not stock the wine, the artwork always needs to have a sense of tastefulness.

Below are some of the prettiest labels as found on Winetrust100. Do you agree? Would they stand out enough on the shelf to find their way into your basket? Let us know, or send us any photos of ones that you think are better.