The Drinkaware ‘Have a little less, feel a lot better’ campaign launched in May 2016 and focuses on helping men aged 45-64 understand that drinking even a little less alcohol each day throughout the week can have benefits to their health.
The ‘Have a little less, feel a lot better’ campaign encourages middle-aged men to cut out the routine drinks that they have at home throughout the week, which may go unnoticed but start to add up throughout the week.
The more you drink, the greater the chance of developing alcohol-related problems. Similarly the more you cut back, the more these risks reduce. For example, having a little less alcohol can reduce blood pressure which will help put less pressure on the heart; less alcohol means the liver would be under less strain due to the fact it would have less alcohol to process and this would give it a chance to recover.
Cutting down can also help improve mental health for those who are drinking to relieve stress, and generally improve the quality of sleep. Cutting drinks means cutting calories which can lead to weight loss and reduced central obesity. Cutting back will also reduce the risk of pancreatitis, cardiomyopathy and diabetes.
Elaine Hindal, Chief Executive at Drinkaware, explains:
“For a large number of middle-aged men, drinking is part of their daily routine and often goes unnoticed. As there are often no immediate negative consequences to their drinking, they are unaware of how their drinking may be impacting on their health.
“Our ‘Have a little less, feel a lot better’ campaign aims to show these drinkers that reducing alcohol consumption, even by just a few drinks each week can begin to make a big difference to their long-term health. This includes reducing blood pressure, improving mental health, losing weight and increasing energy levels.”
Drinkaware has created a free, interactive tool called DrinkCompare to help people understand what a small change in their drinking would mean to them, alongside help and advice to support them to cut down on their drinking. Further information can be found on the Drinkaware website here www.drinkaware.co.uk/little-less.